“直播带货”可以说是现今中国备受关注又极具发展潜力的新兴行业。
亲眼见证了这一切的你，是否知道“网红带货”用英文怎么说？
网红：social media influencerHe is not only a social media influencer, but also a teacher.很多时候，我们都会把某个行业的意见领袖简称为：KOL，也可以表达网红的意思。Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.Belling 说，网红带货从第一天起就至关重要，当时 popchips 还只是一个小的独立品牌。This is a wonderful live stream.网红直播：live video streamingLet's watch the live stream together!e-commerce live streaming 电商直播direct broadcasting room 直播间live streaming economy 直播经济anchorwoman /’æŋkəwʊmən/ 女主播follow / unfollow 关注 / 取关hit the LIKE / thumbs up 点赞flood / explode the screen 刷屏social network / networking 社交网络“明星代言”英语可以说成 celebrity endorsementendorse /ɪn’dɔs/ v. 代言；宣传开箱直播：unboxing live streamThe 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27岁的李佳琦特立独行的销售技巧为他赢得了“口红一哥”的称号。他曾经是南昌某商店一个不起眼的店员，挣着微薄的薪水，而现在他在抖音上有4000多万粉丝。In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now reportedly has a net worth of up to $5m.李佳琦在一次线上直播销售活动中，五分钟内就卖出了15000支口红。与许多美妆博主不同的是，李佳琦展示口红时总是涂抹在嘴唇上，而不是手臂上。付出终有回报，据报道，他现在的净资产高达500万美元。There is also 33-year-old Wei Ya, whose 1 April sale of a $6m rocket launch on Taobao amazed the nation and attracted international publicity. So much so that Taobao had to issue a statement confirming the sale was real and not an April Fools' joke.33岁的薇娅4月1日在淘宝直播间售出了一枚价值4000万元的火箭，轰动全国，引发了国际关注。淘宝不得不发表一份声明，确认这次销售是真实的，而非愚人节玩笑。The official China Daily says this was "the world's first live broadcast of a rocket sale". More than 620,000 Weibo users have used the hashtag #WeiYaSellsARocket and more than two million online viewers tuned in to watch the sale.《中国日报》表示，这是“世界首次直播卖火箭”。超过62万微博用户参与了话题#薇娅卖火箭#， 200多万观众在线观看了这场销售直播。假如你是李华，因为新冠疫情( the COVID-19 epidemic))的影响，你的英国笔友May家开办的农场农产品滞销，写信向你求助。请你给她回封信，鼓励她参照中国的经验，自己做网络主播( network anchor)，在家直播带货( promote goods sales through livestreaming)。2.秒光:sell out within seconds;3.网红营销:social Influencer marketing。 How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance. I do hope that it will be helpful to you. Best wishes!spare no effort to do sthmake joint/combined efforts to do sth 共同努力做某事go to great lengths to do sthdevote/commit/dedicate oneself to doing sthcommit one’s whole being to doing sth 全身心投入做某事do sth with every fibre of one’s being 全身心投入做某事反：face up to sth and never shrink from doing sth 直面某事，做某事不退缩attempt to do sth =make an attempt to do sth3.采取有效/立即/具体/相关/强有力的行动(措施)做某事Take effective/immediate/concrete/relevant/forcefulaction/measures/steps to do sth被动也不错：Immediate measures should be taken to address the problem.Measures should betaken to address the problem without delay.play an important/vital/essential role (in sth)be of vital importance to sb/sth 类似be of great value/benefit to sb/sth双重否定表强调：Nothing is of more importance than sth.sb attach(much)importance/significance to sthlay emphasis/stress on sthstress the importance of sthgive priority to sth 优先考虑，优先处理双重否定：We can never lay too much emphasis on sth某事做主语：Sth should be high on one’s list of priorities/be at the top of one's agendaturn a blind eye to sth; turn a deaf ear to sthBy no means should we ignore/neglect/overlook the importance of sthsb tend to do sth have a tendency to do sthThere is a tendency for sb to do sthIt is likely that sb/sth will do sth.There is a high possibility that… = Chances are that…have no choice/alternative but to do sth = can’t choose but do sth某事使某人别无选择sth leave sb with no choice but to do sthtake sth into consideration/accounttake it into consideration/account that 从句take it for granted that 从句A have positive/negative/far-reaching/side effects on BA do/cause (great)harm/damage to B15.有做某事的权利/自由/机会/动力/渴望/魔力have the right/freedom/opportunity/motivation/desire/magic to do sthhave (great)trouble/difficulty (in) doing sthA set a good example to BA act/serve as a role model to BB follow the example of AB follow in the footsteps of Aappeal to sb to do sth = make an appeal to sb to do sthraise one’s awareness of sth = make sb aware of sthmake sb have a better understanding of sth反面：The lack of awareness of sth will stand in the way of doing sth 意识的缺乏会阻碍…think twice before doing sthput oneself in sb’s shoessee sth from another angle/a different anglesth set sb thinking 注：set alarm bells ringing 敲响警钟to a certain/a large degree/extentin/over the short/long termbecome more and more popularbecome increasingly popular = gain increasing popularitysth has become a hit 已经变成风靡一时的流行/成功The problem is becoming increasingly serious sth is becoming more of a problemsth has become a headache 成为令人头疼的问题with the rapid development of the Internet/people’s living standardsas the internet is developing at a fast rate【注：with+名词短语，as+句子；with短语用得好可以很高级，表独立主格】31.in a world of information explosion 在一个信息爆炸的世界in the era of globalization 在全球化时代in a society where money is valued most 在一个…(如金钱至上)的社会from the bottom of one’s heartwholeheartedly=heart and soul34.毫无疑问/毫不犹豫/毫不耽搁/毫无保留地/不失热情/不失信心地Without doubt/hesitation/delay/ reservation/loss of enthusiasm/35.whatever the situation/circumstances/reason,… 不管是什么情况/理由regardless of any possible difficulties 不顾任何困难broaden one’s horizons and expand one’s scope of knowledge 开阔视野，拓展知识面boost one’s confidence and inspire one’s motivation 增强信心，激发动力enhance one’s willpower and contribute to one’s future success 增加意志力，促进未来成功form correct values and morals 形成正确的价值观与道德观overcome difficulties and conquer obstacles/challenges 克服困难，征服阻碍/挑战resist the temptation and stick to our principles 抵制诱惑，坚持原则share our sorrows and double our joys 分担悲伤，分享喜悦drive away our loneliness and get rid of our tiredness 驱走孤独，摆脱劳累keep a positive attitude and pursue our dream with diligence and persistence 保持积极的态度，勤奋坚持得追求梦想cherish what weal ready possess and pursue what we truly need 珍惜我们已经拥有的，追求我们真正需要的reflect on our mistakes and give thought to ways to correct them 反思错误，思考改正方法we should first take a deep breath to calm down before... 在做某事前首先深呼吸冷静下来Recognizing (the seriousness/gravity of) the problem is the first step (that we should take)towards solving it.e.g. Without goals,we would be like ships with no destination, in which case we might end up getting nowhere.【注：as 表“正如”的结构都很百搭，但也很可有可无， 如as we all know, asis often the case, as far as sb/sth is concerned, as sb put it等】e.g. It is our heart-warming gestures towards people in need that can make a difference to the world we live in.Not only should we…，but also we ought to do…表“既要做，又要做”“既可以，又可以Under no circumstances/By no means/On no account/ In no case should we…. 我们绝不能...only in this way/by doing sth/ when… can we…3)So/Such 放句首倒装，表“如此…以至于…”e.g. So shameful are these behaviors that they stain the reputation of China.Such a meaningful event is the street store program that I am willing to participate in it.e.g. Convenient as/though digital reading is, it will not replace traditional reading in a million years.【注：用despite也很高级 Despite the convenience of digital reading, it will….; Despite the fact that digital reading is very convenient, it will…】e.g. Were I a participant of this event, I would appeal to my friends to get involved in it.4.祈使句，+and/or +完整句子 (放在结尾段，表“呼吁、做什么等”，也很不错)e.g. Smile at our life, and we are sure to get a smile in return.1)There is no doubt that … 毫无疑问的是2)There is no denying that… 不容否认的是3)There is nothing ambiguous about sth/the fact that… 关于…是很明确不模棱两可的4)There is no need to do sth 做某事没有必要5)There is no point/sense in doing sth 做某事没有意义6)It doesn’t make (much) sense to do sth 做某事没道理/意义7)It is no good/use doing sth 做某事没好处/没用8)It is high/about time that sb did/should do sth 是时候做某事了9)It is high on the agenda that sb should do sth 做某事是当务之急10)The time is ripe for sb to do sth 做某事的时机已经成熟了11)It goes without saying that… 某事是不言而喻的12)It is likely that … = There is a high possibility that… = (The) chances are that …很有可能13)It is not uncommon for sb to do sth; It is not uncommon that sb do sth 某事很常见14)Itis a must for sb to do sth 做某事是必须的15)It doesn’t matter that… What really matters is that… …不重要，真正重要的是…16)What impresses me most is that…使我印象最深刻的是…(what主从+表从可广泛应用)17)It is not A but B that really counts (for much). 不是A而是B才是真正重要的18)It is A rather than B that make a difference. 产生影响、发挥作用的不是A而是B19)It is important/necessary for sb either to do A or do B 某人要么做..要么做..是很重要/必要(等)的 【注：此句亮点在选择关系，it做形式主语的主从就很普通了】20)A is…, and it is the same (case) with B.= and B is no different. A… B也是如此21)This is especially true when it comes to… 当提到…这一点也很适用22)(Doing)sth is the key to doing sth (做)某事是…的关键，很重要23)Doing sth is also a good choice/a wise option. …也是一个不错的选择/英明的抉择6.主题句、承上启下句
1)When it comes to..., I hold the view that … 当提到…，我认为2)I subscribe to/applaud/am in favor of/ stand up for/ can’t agree more with one’s viewpoint that … 我赞同某人…的观点3)Every coin has two sides, and sth is no exception. 凡事有利有弊，…也不例外4)Just like a double-edged sword, sth has both advantages and disadvantages. 就像一把双刃剑，…既有利也有弊5)The reasons why … can be listed as follows. 某事的原因可以罗列如下6)There are many factors that can account for sth 有很多因素可以解释某事逻辑关系 although -->despite the fact that...7.有文采的词句表达(恰当的习/谚语，常用的比喻，化用名句等)
1)sb/sth has become a household name 家喻户晓2)a blessing in disguise 伪装成坏事的好事，祸中有福3)stop eating for fear of chocking 因噎废食4)look on the bright side (of sth) (对坏情况)，看到光明的一面，持乐观态度5)Every cloud has a silver lining. 黑暗中总有一线光明，困境中也有积极面6)a stepping stone towards success 通向成功的垫脚石7)climb the ladder of success 攀登成功的阶梯8) keep the sacred lamp of friendship burning all our life 使神圣的友谊之灯长明9) Where others see failure, they see possibility. Where others see a closed door theysee an open window.10) When one door of opportunity closes, another will open.11) If we try hard enough, we are sure to find an open window where others only see a closed door. (化用名句)12) Every failure is a stepping stone towards success, and we keep learning along the way.13) A proper goal is like a lighthouse, guiding us in the darkness towards the right direction.14) We can find in real books the peace which has almost disappeared in a chaotic and fast-paced world.15) Life is like a winding path surrounded by flowers, butterflies and delicious fruits, but many of us blindly spend much time looking for happiness around the next corner.16) only when we make good use of the precious time can we win the race against time.
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日期：2024-11-10
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